FastCrowd Branding-Explore how brand marketing helps businesses build brand equity and promote their product lines, and discover the steps of creating a brand marketing strategy for your business.
Google Digital Marketing & E-commerce
Get on the fast track to a career in digital marketing. In this certificate program, you’ll learn in-demand skills, and get AI training from Google experts. Learn at your own pace, no degree or experience required. Additionally, when you enroll today, you’ll get access to Google AI Essentials at no cost.
Search Engine Optimization (SEO), E-Commerce, Email Marketing, display advertising, Marketing, Customer Relationship Management (CRM), Portfolio preparation, Building customer loyalty, E-commerce store optimization, Job preparedness, Social Media Branding, Social Media Analytics, Social Listening, Customer Engagement, Social Media Bidding, Google, Search Engine Marketing, Customer Awareness, Website Structure, Email marketing analytics, Email Writing, Contact management, Email marketing strategy, Email list segmentation, E-Commerce Strategy, Seasonality, E-commerce platforms, Fulfillment and delivery, Customer loyalty, Customer Outreach, Marketing Analytics, Media planning and strategies, Spreadsheet management, Presenting to stakeholders, Digital marketing KPIs
Brand marketing key takeaways and best practices
Remember: Marketing your brand as a whole can boost its reputation, help you increase revenue, and inspire customer loyalty. Set long-term goals and be diligent with your efforts to see results over time.
Keep these best practices in mind as you implement your brand marketing strategy:
- Observe your competition’s brand marketing tactics on a continual basis so that you can market your brand to stand out.
- Watch for trends in brand marketing, such as creating videos to tell a brand story, using omnichannel marketing techniques, improving your content marketing, and working with influencers to reach new markets.
- When designing paid ad campaigns and content for your organic marketing, ensure that you’re using your brand assets (name, logo, fonts, voice, etc.) consistently.
- Revisit your brand marketing strategy periodically to account for new products and services and optimize your tactics for better results.
Taking online courses can be a great way to build brand marketing skills that will serve your career, whether you’re developing your own business or helping companies market their brands.
Branding: The Creative Journey
Begin your Career as a Branding Specialist. Master branding strategies, branded content generation, image creation and customer experience
Communication, Creativity, Journalism, CX, Branding, Employment, Leadership, Management, Customer Experience, Advertising, Logo, Brand, Brand Identity
Consumers often have a choice when it comes to purchasing products and services. A company with thoughtful brand management can set itself apart from competitors, building loyalty among customers and increasing the perceived value of the company and what it sells.
Brand management is a strategic approach to managing a company’s reputation and perceived value. It has many goals, including building brand awareness, fostering brand loyalty, and differentiating a brand from its competitors. Discover more about brand management, its benefits, and some key strategic factors.
What is brand management and why is it important?
Brand management refers to the process of creating and maintaining a strong, recognizable brand. Typically, brand management is a crucial part of marketing, with brand managers understanding the intersection of business goals, marketing, and sales.
Brand management is important because it can help companies achieve a larger customer base at a lower cost. Since it can be expensive to create, launch, and sell new products and services, effective brand management is one way to build awareness, loyalty, and equity in the marketplace.
Brand management benefits
There are many benefits to brand management. For instance, successful brands can often charge more for products and services because the perceived value for these items may be higher among loyal consumers, they can spend less on advertising, and they can easily create new products.
- Higher product prices: If customers believe in a brand’s perceived value, they may be willing to pay more for products and services.
- Reduced advertising spending: With loyal customers and word of mouth, brands don’t need to spend as much on advertising to reach them or acquire new customers.
- Defensive market position: Strong brand management can help when new competitors enter the marketplace with enticing products or services.
- Increased sales volume: Brands with clear, cohesive values and messaging may find that they have larger sales volumes thanks to customer loyalty.
- Easier product launches: A strong, cohesive brand may find it easier to launch new products because its loyal customer base and perceived brand equity make any new product desirable to purchase.
- If you’re interested in working in brand management, there are many ways to develop experience and skills to grow toward a brand manager role—and beyond. We’ve outlined some of the junior, mid-level, and senior roles you can target.
Junior brand management roles
At the junior level, you may be expected to execute marketing plans, conduct market research, and analyze data to determine the effectiveness of marketing programs. The following are entry-level and junior roles that can lead into full brand management:
Marketing coordinator
Social media manager
Associate brand manager
Market research analyst
Mid-level brand management roles
Mid-level roles in brand management tend to involve more strategic planning and decision-making. As a mid-level brand manager, you’ll develop long-term marketing strategies, set budgets, and oversee the execution of marketing plans. You’ll also monitor competitors’ activities and developments in the marketplace.
Brand manager
Marketing manager
Senior brand manager
Product manager
Senior brand management roles
Senior roles in brand management involve even more strategic thinking and decision-making. As a senior brand manager, you’ll be responsible for:
Developing an overall branding strategy for a company
Managing complex budgets
Ensuring that all marketing initiatives align with the company’s overall business strategy
Leading a team of brand managers and other marketing professionals
You may also be responsible for developing long-term brand plans, managing multiple brands, or working with international markets. As you progress in your career and build your competencies, you may be able to look at board-level roles, such as:
Director of marketing
Vice president of marketing
Chief marketing officer (CMO)
Marketing Strategy
This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering value as core to …
Beginner level
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Average time: 53 hour(s)
Learn at your own pace
Skills you’ll build:
Marketing Communications, Marketing Leadership, Marketing Strategy, Marketing Organization
Brand management skills
When applying for brand management jobs, your resume must demonstrate that you’ve built the knowledge and skills to do the job. Here are some technical and workplace skills important to brand management:
An understanding of brand awareness and the marketing mix
Knowledge of product packaging and retail
Data analytics
Project management
Communication
Collaboration and teamwork
Relationship management
Business acumen
Creative thinking
Leadership
